Great Bay E-commerce Education

Introduction to the online store course: (For more information, students from other provinces can purchase the teaching materials of our training center) br/> Online store transaction security
Baby photography skills
Baby picture processing and beautification
Store decoration and function use
Playing with logistics
Customer service wins the world
Make your online store known to everyone
How to develop customer service elites
Promotion and marketing of online stores
Avoiding disputes in online store sales
Online store data statistics and analysis< br/> Build a high-performance team for online merchants
Create a supreme customer experience for online stores
Visual marketing--store image strategy and application
Risk management and crisis management of online stores
Clothing Product photography skills
Eight online store promotion strategies to detonate Taobao store sales
Taobao online store promotion strategies and methods are diverse, such as discount promotions, gift promotions, new product launch promotions, seasonal promotions, holiday promotions, and celebrations Promotions etc. Taobao sellers can adopt different online store promotion strategies according to their own circumstances. So how to implement a good online store promotion strategy?
For Taobao sellers, adopting an effective online marketing promotion plan can help increase the popularity of the store and increase the transaction opportunities of the store's products. Sellers must first determine the products to be promoted through online marketing. Different products have different online marketing promotion methods. Secondly, sellers must prepare sufficient supply of goods. During online marketing promotions, the sales of goods will be faster than usual. If a shortage occurs, it will not only affect sales, but also affect buyers' evaluation of sellers. Do not cause buyers to give negative reviews because of shortages, which is not worth the loss.
Sellers also need to determine their own online marketing target customer groups. The next task is to clarify the communication methods of online marketing promotional messages, such as Want Want messages, signature files (the signature files of Taobao community have been cancelled, but can be used in other forums), baby topics, store announcements, store messages, forum posts, etc. Combined with doing some website promotion offline. Distributing business cards, leaflets, etc. are all effective ways to spread online marketing promotional information.
Developing relevant online store promotion strategies is the key. Here are several online marketing promotion methods for sellers’ reference.
: Online discount promotion. Online discount sales are currently the most commonly used and effective staged online marketing promotion method. Since the goods sold online cannot give people a comprehensive and intuitive impression and cannot be tried or touched, buyers are not as enthusiastic about online shopping as in traditional shopping places. In addition, the complexity of delivery costs and payment methods also leads to a decrease in enthusiasm for online shopping and ordering. one of the reasons. Therefore, sellers can regularly offer discounts, such as during important festivals such as Spring Festival, Valentine's Day, Women's Day, Mid-Autumn Festival, Mother's Day, Christmas, etc., so that customers can directly feel the benefits. It not only meets holiday needs but also attracts more people to come and buy. Small profits but quick turnover also increase the popularity of the store, and having more customers will also play a good role in promoting future online marketing (Shenzhen Sauna).
: Online purchase and free promotion. Buy-and-give promotions can increase the visibility of brands and online stores and are also one of the most commonly used and effective online marketing promotion methods. You can choose to give gifts when you buy a baby, or you can bet on gifts when you spend a certain amount of money with your purchase. Or when you mail the product to the buyer, put one or two small gifts in it and add it with your own handwritten greetings. This simple act can bring unexpected surprises to the buyer.
Pay attention to the selection of gifts: do not choose defective or low-quality products as gifts, and do not choose out-of-season items. It is better to use gifts that have no seasonal and time restrictions. For example, online stores selling clothes can give away some small accessories. s things. Cosmetic online stores can give away makeup gadgets, etc. Of course, the gifts must be within an acceptable budget and cannot be excessively given away to cause difficulties in online marketing, which is counterproductive. The gift is not about how much it is worth, but about the warmth it conveys, which will make customers happy. Treating customers as friends and treating them sincerely will always bring good rewards.
: Online red envelope promotion. Red envelopes are a kind of online marketing promotion props exclusively used on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their respective stores. Not only can it enhance the popularity of the store, but because the red envelope has a validity period, it can encourage customers to purchase again in the short term, effectively increasing the customer's return rate and increasing the number of views of the products in the store.